B2B Product Launch

Custom Golf Cart Seats Reflect Personality and Style

When we met the folks at Backspin Seating, their product launch was still in the conceptual stages. The goal? Introduce a new manufacturing company, offering three new lines of luxury golf cart seats, at the 2012 PGA Merchandise Show in Orlando. The catch? Complete the task in under 6 months. After the competitive research was complete, we designed the logo and created a unique brand identity. We then integrated that branding into a sales video, a catalog, a website, promotional materials, trade show displays, and a host of other B2B marketing pieces aimed at educating and converting prospective dealers.

An excerpt from the client's testimonial letter: "Several months ago, Backspin Seating's website caught the attention of 'the largest golf car dealership in the world' for one of the top three international golf cart manufacturers. It is without hesitation that I attribute their interest solely to our website...we had appointment with them in seconds."