Restaurant Campaign

Newspaper Campaign Invites Local Residents to Dinner

After the Inn on the Common, located in the picturesque town of Craftsbury, Vermont, was awarded Yankee Magazine's 2006 Editor's Lodging Choice, they decided to open their in-house dining room to the public. Building on the excellent reputation of their well-known chef, we kicked off the restaurant marketing and community relations campaign with a series of print advertisements and promotional materials that incorporated his very unusual and memorable last name…Waugh.