Legal Marketing

Law Firm Provides Aggressive Representation

To break through the clutter of legal advertising, it's crucial to have a recognizable brand that separates and differentiates a firm from the competition while positioning it as dignified and trustworthy. When we first took on this client, the name of the law firm had solid top-of-mind awareness, but they needed messaging consistency and a more cohesive, more comprehensive marketing approach. After creating a vibrant branding strategy that featured an accessible tone and eye-catching graphics, we delivered the message using a tightly integrated mix of television and radio commercials, newspaper advertising, billboards, signage, event displays, sales literature, online advertising, community relations activities and targeted, specialty promotions.